we are JONA is rooted in honesty, framed in purpose and grown in creative community.

We aspire to create well-made, timeless pieces from carefully sought-out materials to outlast trends and seasons.

We celebrate all things local, value quality over quantity and capsule over mass-production.

We design not only for the body, but for the soul. Our vision is always bigger than us and we love that.

You can find our “behind the scenes” daily JONA story over on Instagram and all our product news on Facebook.

Thank you for celebrating simplicity with us.

JONA xx

WE value excellent design and impeccable cut.

WE value our community and, in turn, create opportunities for others in order for them to find a hope and a future.

WE value a nurturing, innovative workplace.

WE value the handmade and hand selected.

WE value creative collaborations with authentic, passionate people.

WE value visual inspiration and the influence it has on the mind and spirit.

WE value quality over quantity and capsule over mass-production.

– Penned by Kara Nothnagel, a friend of JONA.